Promotion is very important for every project. Without promotion nobody will know what tools and products offer the project and how this tools are useful. But it is very important to check all the information, what have already been done and the development of the project to evaluate its real potential.
Promotion is necessary in all the times but only during the fall of the market when all investors effraid and does not sure in their future investments you can have the most prospective and profitable investments. When most people stop their investing at all some people buy assets to have maximum profit from investing.