Always try to avoid hype.  Because hype is limited for a certain time and goes away very quickly.  So if you wait for the hype or invest in believing the hype then you will never achieve anything big.  So invest there which will give you profit in long run.  It can bring you something big.  Hype can't do that Hype may or may not return you a large amount in a short period of time, but it is highly unlikely because you never know when the hype will come and go.  It will only fool you