Remember, it uses the information out there. Basically, we're feeding it a massive data set already, and without improving that data set, it's unlikely to improve massively, as the dataset is the most important factor for generating this sort of content.
Yeah, it uses information out there but if it collects all the data that has been published on the web, including posts on forums, articles from news websites, published pdf books, etc and then makes a serious analyze to develop itself, then I think that it will be able to even evolve from its own massive data. It can use the past to predict the future and create tons of variations. Well, I don't want to go deep further, just want to point out that everything generated AI is meaningless and I don't even know why we should focus on it. Why the fuck would someone read AI generated articles? What's the purpose? What's the point? I don't understand what kind of joy can someone find on artificially generated machine that follows manually written logic and rules.