1. Your website looks like I am in a darknet site :-P
It's fine after all it's a mixer.
2. Both clearnet and onion site loads fast. Especially the onion site loads faster than I had experience with any other sites.
3. Maybe to start, have less service fees. You have few competition who are leading the industry, they have better fees rate than you. So as a new mixer at least a bit competitive will give you some advantage.

Welcome to the forum.
Good to see that you have already bought the copper membership and posted the graphical Ann. Most of the project owners are not aware of it. Now all you need to do it to promote the brand in the community. Consider running a signature campaign. Over time it will help you to build a positive image for your brand. There are many campaign managers who can help you to promote your brand in the forum. If you want then I can help you too. Feel free to check my service details and let's discuss if you find anything difficult to understand.

Cheers,