No company will spend a lot of money on marketing if they didn't earn anything from it and since stake they are till continue to do various campaign especially they sustain their signature campaign to lat long meaning that they are earning a lot of revenue on their business here. Plus add up those huge partnership we can tell that from all thing they do they became more successful, they just need to be more consistent since more exposure more success which can be converted to more bigger revenue.
It is true that companies will generally not invest a lot of money in marketing if they are not earning a return on their investment. If a company is able to sustain its signature marketing campaign and also engage in other marketing efforts, it is a good indication that they are generating revenue and are successful. Additionally, partnerships with other companies can also be a sign of success, as companies are typically selective about who they partner with. However, it is also important for companies to be consistent in their marketing efforts in order to maintain their success and continue to attract new customers. More exposure can lead to more success, which can be translated into larger revenue.