For crypto casinos yes it cannot be denied that Stake are more popular than their competitors but overall not necessarily
Moreover, this is not something surprising because Stake spends a lot of marketing funds so they deserve it
In 2023 Stake can be more relaxed because so far there have been no competitors who can interfere with them at the crypto casino.
The money spent on marketing must be able to provide commensurate and stake has a good strategy for that, I think they will continue to do massive marketing this year or even more to get a bigger return than the previous year. Partnership with football teams or athletes and other famous people will most likely still be carried out
As a long standing (and I am guessing they are obviously rich too) casino, they know that gambling marketing is not something that makes you money right away, like not on the first day, so they go for the long marketing form. Like lets say you spend 10 million dollars on advertising at super bowl and that's it, nothing more? That could give you some customers but not as much as paying 10 million to everton to be on their jersey all season long.
These are important distinctions and Stake figured it out. Look at their deals now, all of them are long term and that is why they have been doing quite well and I am guessing they will keep doing amazingly for a long time.