This is really bad PR for Bitcoin.

If one of the most experienced devs can't keep his stash secure, how do we expect a random, way less tech-savvy users to do it?

So now, the average Joe will get the massage that self-custody is not safe and neither is holding on CEXs (i.e. because of FTX).

The first round of news coverage is out:
https://www.cryptotimes.io/bitcoin-developer-luke-dashjr-reportedly-lost-200-bitcoins/
https://beincrypto.com/early-bitcoin-developer-luke-dashjr-loses-3-6m-btc-due-supposed-key-hack/
https://www.indiatoday.in/amp/cryptocurrency/story/bitcoin-core-developer-claims-hacker-stole-more-than-200-btc-2316348-2023-01-02

Will see if any of the major news outlets pick up on that story. Peter Shiff will have a field day when he learns about that.

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I feel really sorry for Luke though, can't even imagine what it's like to lose that kind of amount in such way.