Big mistake or bad timing for making this change, especially if they win something 
Bah! My pronouns are he and him, by the way, not they. That's a joke, so laugh. And I already made it clear that I don't want any votes and don't want to win anything, so if the name change messes everything up, it's no skin off my back.
They could even create a specific category: Prize for Those Who Say that "they" Don't Want Prizes.
FTFY