As gamblers get more experience trying different casinos and looking for information regarding their reputation and other different factors, they will develop an ability to filter the false information from the true information they find on the internet, and eventually it will become way harder for them to be deceived by scammers, this is similar to the process most of us went through on the early stages on the Internet in which we could find banners which said we had won a prize and then some people made a click expecting to receive something, eventually they learned to tune those banners out as they did not fulfilled what they offered, and the same will be true for dishonest casinos.
Many time google provide false result. Became now SEO services is very effective for website. many scam site use SEO for rank there website on the first page of google by many potential tag. that's why many time google bot think that site is legal and potential and google ranked that site easily. so we shouldnt totally depend in google or another result or opinion. we must Research everything ourself. specially when we come to use any gambling site then we must research more carefully. it will make us more comfortable to using that site
Scammers are really smart and they will use every single tool at their disposal to deceive gamblers, the tactic you describe is not as effective against internet users which have been using it since the early days, since we are used to look for what we want and navigate through different pages as back then search engines were not very good, but against people that have used search engines when they became really efficient and you only needed to click the first or the second link this tactic can be very effective, because even ads are placed above the search results and many people incorrectly assume they are just the first result they got from their query, when in fact it is the website of a scammer.
Scammers are getting smarter with the technology updates and they are trying new ways to attract and trap big whales. Many are falling prey to scammers for using a variety of sophisticated techniques. So now it becomes very difficult to identify a legit casino and a scam casino. So it is important for us to be very smart along with the scammers so that we do not fall into their trap