If you see a new project and you are tempted to invest in it you are stupid because new projects require tough research first, there is a chance that the project is a scam so before clicking the buy button you have to be sure what you are getting into.
Developers are here to make money, let that sink into your head, if we turn the table around and you become a dev yourself will you work for free? So it's always about the money.
I disagree with the fact that only stupid people are tempted to invest in a new project.
Agree, not all new projects are scams, you should remember that projects like ETH or ADA, and LTC... have all been new projects before and those who invested early in those projects are now just as rich as those who invested early in bitcoin. However, we should be aware of the fact that the market does not have any friends, all it has is its competitors, they win and we lose, and vice versa. We are all here for the money, if you can't take their money, they will take your money, and the money will go from the weak to the strong.