So what happens in the end, to those people which are not led by any employee (obviously, they represent the society without a govern)?
I'm not quite sure of your understanding of govern. Sure, the customers don't need an employee to lead them, or push them onto his suggestions; they know to walk around the shop, and they should have the freedom to do so... as long as they don't intervene into their nearby fellows. If you don't have governing, you can't effectively discourage someone from doing that.
What do you think would happen to Elon Musk if such a society would actually exist? Wouldn't it be full of negative feedbacks and excluded by most people from their web of trust? Do you think he would still have same success as he has today?
That raises a very important issue. Should people's opinions on others affect their prosperity? Such society sounds utopian to me. Nobody would want reputation, because nobody who seeks to establish success is surrounded by people who like him. You know there's a saying that if you want everyone to like you, don't be a leader; sell ice cream.