I have long been a person who hates KYC and everything related to verifying the identity of a person when it comes to payments in cryptocurrencies. This damn KYC completely negates all the advantages of being anonymous, independent of the rotten, rotten banking system.
KYC is definitely a trouble if you care about your privacy. On the other hand, if there is a platform that claims there is no need for KYC but they have an unclear background, the chances of scams are high. Like it or not, business needs to comply with the regulation if they want to survive unless they are dealing with illegal stuff. The only choice left is a trustless platform that utilizes smart contracts to make sure the deal is fair and square. However, the tech is not mature enough judging from how often we see a platform hack or something similar like that.