four senses: sight, sound, smell, and taste.

How we perceive the world around us is determined by these five senses. Each one serves as a receptor for our brains to take in and process data. But how frequently do businesses stick to the first two? And how seldom do marketers tackle sensory stimulation scientifically?

Multisensory marketing takes a broader picture of sensory engagement than this constrained one. Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare, Mastercard, delves further into marketing to all five senses in this episode and shares insightful advice on what it takes to become a top-tier marketing executive.