Scammers are doing their best to fool the people. That's why if you didn't dig deeper before investing you might really end up as one of their many victim. Usually those are the people who are lazy to conduct their own diligent research and just joining the hype without any idea of the risk for doing so. That's why it's necessary for all of us to be extra careful and always exert an effort to know if you're investing in the right project. This is, if you don't want to learn the hard way.