Yeah twitter already have lots of bots so better to focus with other venue and allocate a good amount of budget with this kind of campaign, it's true, that with signature campaign the exposure around the forum may bring more traffics and interest with people who visit the site and use the forum for collecting information with how casinos are doing.
Allocating funds for signature campaigns is more effective for increasing traffic and casino trust than for promoting for twitter or other campaigns, but if they have large funds then combining the two campaigns will be better.
Likewise, it's all about the marketing people who work for BetFury and how they will handle the advertisement/marketing for the business.
Betfury has its own token and is different from other casinos, so they can update tokenomics to increase holders or bets using BFG must be prioritized with special advantages over betting using other coins/tokens, and marketing funds can be allocated to provide bonuses for BFG bets, so marketing funds are not only for advertising or limited to campaigns only.
I believe that most casinos will want to generate traffic to increase their customer base so that their community base can generate revenue and the casino win, some are already running the signature campaign in this forum and also doing other social media promotions.
It all depends on the area of interest of the casino so betfury according to history has been around for a while now in this forum and their hard signature campaign some time ago but any time their want to run another one they can easily start up again.