Considering our present as our past, put yourself in the future and think about what your future self would advise you right now. In this bear market, the price is low. Not as low as in 2008, but it is low now. What are you going to do? Ignore this now and in the future tell yourself when Bitcoin crosses its ATH again that, "if only I had a time machine now"
Well, a bear market is not a thing to be panicked about. It's an opportunity to fill our bags. Hold it for the future, as if your future self told you to do so. Every pro-crypto owners know this. Time to learn for yourself.
This topic is for newbies who are thinking that BTC will fail and get vanished out of existence. Read this, and you will understand
To be honest I don't expect Bitcoin to rise in value for ever, every new asset has to go through stages of development, in the Bitcoin case it went through the hardest stages and managed to prove itself as an asset although many entities tried to stop it, you wasn't able to advice someone to invest in Bitcoin few years ago because it was representing much higher risk than now. Logically, there is still big possibility for Bitcoin to surpass the last ATH as the market cap looks small in comparison with other global assets, so the next cycle it should make new ATH, but we can't expect what happen next.
IMO, if investment companies started to see Bitcoin as valuable asset, they would try as much as they can to throw the crowd out and control it. We started to see that from the previous cycle that was a bit different from the casual Bitcoin cycle.