They've got the marketing team who are taking care of every advertisement that they feel that bringing them the traffics, I agree that they are not just spending money for nothing but they are also expecting a good return that will favor the business, whatever the plan we will keep hearing updates here in case that they will re-open the signature campaign.
If I'm not mistaken, Betfury used utm tags in the links of the last signature campaign. So its marketing team could easily evaluate the results of the signature campaign and make appropriate conclusions about it.
Honestly, lately, I've been more concerned about Betfury's roadmap rather than its marketing team's strategy. The problem is that Betfury stopped updating the roadmap more than six months ago, and now it's the middle of January, but there's still no new roadmap for this year. So we can only guess whether Betfury will somehow develop its platform by adding new features and events or not.