Thanks for your question.  In the short term we would like to get this coin to an exchange.  That way those holders that would rather have BTC or fiat instead of saving up for the afterlife may cash out at anytime.   

Seriously, our plans do involve an exchange as one of the first steps in order to gain exposure and the ability to be listed on coinmarketcap.com (which equals more exposure).  At that time we will be working extensively to gain merchants that are willing to accept ETC.