Consumers can not only switch OS, but also e.g. use locked-down Windows VMs or dedicated machines for certain software that doesn't run on Linux, as well as spreading awareness of Microsoft's practices and pressuring software vendors to release Linux binaries and pressuring companies to switch to FOSS software that compiles for any machine.

I agree with BlackHatCoiner that if lots of people cared for better privacy in their OS, more would switch, protest or complain, and thus show MS that they need to change their strategy.

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Anyhow; this is all stuff we can discuss whenever we get our board. Let's not derail the thread in the meantime...
Let's get in some more votes everybody!