We'll have to wait and see what comes of their development. I've seen Walmart claim they have a metaverse ready to go. Now McDonalds seems to want to create something. There's no doubt that issuing digital collectibles is a no brainer from their end. They can give their customers value or even profits just for eating their food, and it will cost them next to nothing. When you think about how they've been giving toys away to entice children to want to go there for decades, the idea of rewarding everyone with digital collectibles that are essentially free to produce is one that will definitely see it's day. Will it be cool or a gimmick? That depends on the reaction to it.
hmm..
thinking of it from that prospective..
well a real world happy meal which comes with a free collectible fortnight/minecraft gun/skin or VIP server access.. might tempt the kids to ask parents to go mcdonalds more often
lol you're wrong about that. that's pretty much the same as you ordering mcd online then the menu is sent to your house. There's no need for kids to ask parents to go to the Mcdonalds but what shall be done by the kids to order it through virtual cafe that will be made by Mcdonalds. that's pretty similar like you were ordering it online but with some visualizations.