Those who keep the big win a secret don't want to get into trouble because that could lure bad people into taking their money. They prefer to be silent and enjoy their winning money rather than having to say it to the public.
But these people have been just publicized on how much they've won. I wonder what's the situation of their lives from now on and if they're still doing good with their lives through these winnings that they've made.
It's hard to hide in the public when you're so much excited with the amount you've won and that's making you want to be exposed through media and publish your story into their platforms.