I would guess that even if the price being not so high is a trouble for them, they were not trusting the token price to be high to keep the business going, but they probably didn't believe that they could spend money on something that wasn't profitable at the moment neither.
And that is okay, if they do not want to, they do not have to, they as a business could avoid that and it's their right, if your decision for this is to leave and find a place that keeps on developing, or already developed higher, then it's your decision and I can't comment on that too much, whatever you want to do is your own decision. I will come here time to time no matter how much developed it is.
That's true, if you are a casino with a token that means the token means something for your business overall. It may not be the only one, if some whale comes in tomorrow and wagers 100 bitcoins away, that means they just made 20 million dollars in a single day because the whale gambled it and lost it.
However, what are the odds of that? So, it's better to have a sustainable way of making money which would be having the token at a higher price, not because they would sell, but they would make more money as well instead of just the customers. This is why it's crucial for the bull market to come back, to keep this company alive, hell we see bankrupting companies like collapse of ftx during bear period, so bull is needed for ALL crypto related companies.