Both of the example given is basically just saving, whether it's money or BTC it's the same. BTC is considered currency. if you keep 0.5BTC today, for the next 5 years, it will still be 0.5BTC. It is the value of BTC that is volatile which in 5 years it could be more valuable.
I have not seen this massive awareness though.
Is that massive awareness that you are saying was the like of calling people to withdraw BTC from exchanges?