Though I'm new in the cryptocurrency space,I have been hearing so much about crypto ( Bitcoin precisely) lately even before I got registered on the forum and I had to ask this very question because in three days I've heard and seen people talk and discuss about Bitcoin and cryptocurrency in general and it prompted my question wanting to know why it has been talked about this much and gaining more acceptance in my local community despite it's restrictions in my country and is it also gaining this much fame in your environment?
In my area people are also getting to know bitcoin, bitcoin is famous for its volatility and profitability. Many people in my area started talking about bitcoin and I happened to ask someone who is interested in bitcoin and they said it can be very profitable if we invest in it. Which shows that bitcoin is becoming famous for its volatility and everyone has a need to get rich.
In addition Bitcoin features anonymous transactions and store of value this make it to be more famous and popular, people do save their monetary assets in form of Bitcoin hodled in their respective wallets instead of saving fiat in banks which I think is one of the best financial revolution though adoption of Bitcoin might be slow, however with the help of social media and internet it adoption will continue to be increase, Bitcoin also provide more profits during bullish season as you rightly said especially when investor invested it during a bearish run the profit earned is more that what could be earn as interest in a bank.