Unfortunately, when people feel like they're getting their big break by stumbling upon a lot of money or "winning" a lot of money they tend to forget basic security measures. I've done it in the past, and I'm sure there's plenty of stories like this. Fortunately, I clocked on before losing anything, and I don't think I would've lost anything, but people that aren't quite as aware might easily fall for things like this.

Another thing; unfortunately on social medias Bitcoin thefts tend to be treated as a joke, as we're still trying to escape the idea of cryptocurrencies, and therefore Bitcoin being fake money. We're still sort of combating against that stigma.
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So in the argument discussed in this topic, OP picking up a paper wallet worth 0.6btc, is this a theft scenario? because if we look at OP's story, he wants to return it to the real owner but he doesn't know how.

And I think it will be difficult to return it to the real owner because many opportunists will pretend that the paper wallet is theirs. Then for crypto enthusiasts, we know that Bitcoin is not fake money, because it can be converted into real money, not just touched physically.