Shopping on physical stores is more expensive than shopping online.
Are you for real? maybe this is applicable in your locale, but in my location, It is easier and most times cheaper by some amount when you buy most items from a physical store. Some online vendors have charges plus you also have to consider delivery charges that you must include for your order unless there is a free delivery offer.
It's hard to say whether this is true or not, because some items are cheaper than online stores and some are more expensive. But mostly now (where I live) people shop more at online stores (maybe this is an effect of the times too). But if you look at promos or discounts, now online stores offer more of that.
Now what items are not in the online store? everything is there, even when around where we live it is difficult to find the item we are looking for, then in online stores we can find it easily. This also attracts a lot of interest from consumers to shop more at online stores.