Yes, one of the ways casinos build their community is through incentives to active and new players, this is so because there is high competition in the gambling market and because of that casinos always give players bonuses to keep them loyal to the casino but we still have others gambler who just gamble for the fun of it and such gamblers are not regarded as loyal community members since they can easily move from one casino to the other seeking for fun.
The more liquidity has the casino the more bonuses it offers and the bigger is its prices. That is why all casinos want to attact as more users as possible.