It depends because everyone got to know about Bitcoin through a means it could be through friends, social media, conference or maybe an outdoor meeting. How Bitcoin is introduced to this beginners determine their mindset when dealing with a volatile asset like this.
Of course, no one knows what motivates someone to jump in and participate in investing in crypto, everyone has a reason, and everyone has the original intention in their heart.
but there are some people who do research on the intentions of novice investors in investing in crypto
Everyone participating in Bitcoin have a collective motive which is to profit from the volatility just that everyone approach the market differently. While some simply buy low and sell high, others trade and majority buy and hodl for a long time before selling.
But for Novices who don't get the right orientation they might just feel because Bitcoin made their early investors rich, The routine will remain that way not knowing that there were factors that triggered the sudden rise in price back then and for such occurrence to repeat it self it will take many years of patience and if it will eventually making new rich investors it will come sudden and unexpectedly.
This is one of the things that must have triggered researchers to study the intentions of novice investors because they come with the mindset of gambling in crypto and not investing. In reality there is no free money in crypto to make good profit it will cost the investor patience and time and studying.