What could be the reason ?? comment your ideas specially OGs. this is for you.
There will be many possibilities that one of them won't get what they targeted the airdrop is also targeted to be able to introduce their project so there will be many who will invest but if it doesn't reach it why distributed it or indeed, from the start, the intention was to deceive the airdrop participants, or maybe you haven't read the airdrop rules very carefully because now there are lots of airdrops that only give participants who can invite other people so if you don't invite people you can't get the rewards, but I think airdrops have not given good results for a long time.
That's basically the main reason. If a project does an airdrop and does many other things before their release, and they get absolutely zero investments or something small, they will just cancel the project all together.
This I can understand, I worked with some people who had a project, they spent about 50 bnb on the marketing alone, and they got nothing in return, zero investments, so they just cancelled the project and didn't do the airdrop because the tokens were worth zero, so why give something that worths zero? You have to remember, the only possible way for you to get paid would be the project and the token being a good one, if it's bad and doesn't get any investments, then it won't work.