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This initiative comes from the fact that half of India do not have access to banks or bank accounts...
And these folks, sans bank accounts, managed to acquire so much BTC that they need to invest it back into fiat securities? In the most efficient way possible?

it seems like a smart way to bring money back into the countries banking system without raising too many flags.
I have problems converting my BTC to INR easily out here. I do not mind dumping few into this.
I know the guy running it, so will invest more out of that reason than anything else.