it will be very profitable, moreover, you will have a lot of support from the community for your merchandise, volatility issues must be considered because it may be a measure of loss or profit in your business, I thought so for a while. But maybe what can be a solution for this is that you have a benchmark price with a relatively stable value even though the payment uses bitcoin, just like you adjust it with the fiat currency in your country or the dollar to set the value of goods and even so the payment must be in bitcoin. To protect your money, you may, when someone buys, exchange it directly for stablecoins or direct fiat currency to continue the production of your merchandise.