I don't think it was initially intended as a scam, however there are some statements which make me think maybe they wanted to pull a scam. I know the founders are real, as they have a registered company. Most people in the whitepaper are just personal acquaintances of the founders.
I think some people are too lenient on those issues, it's not like they tried to build a rocket and this failed at launch, they, well, they did nothing! They issued a token (2 minutes), and they put up a mock-up of a shop website without even filling in basic parts, another 5 minutes. If I plan on taking payment from you with the promise of building you a house while I know nothing about that, I don't have any studies, any machinery, or anything but the first thing is to pay my friends and relatives out of that money is a scam from the start!
Most people in the whitepaper are just personal acquaintances of the founders.Basically none of them are qualified to run a project involving coding and blockchain - they are qualified electricians and their "Advisors" are self proclaimed crypto trading experts.
Are you sure about that?
On the last whitepaper the CTO is called Glen Huang
The image matches this:
https://www.theladders.com/expert/glen-huang-598f6fand this:
https://www.linkedin.com/in/glen-huang-14b76358/No sign of any icechain mentioned anywhere, same for other team members that I got a hit on the images, so are you sure those people even know they are involved in this?