Casino tokens do well for a time because unlike most altcoins at least there is a real business behind the coin which gives confidence to the investors to invest, trade and hold those coins, but the weakness of those coins are the casinos themselves, if the casino begins to present some problems then those tokens eventually crash, so I do not think it is recommended for any casino which is already successful to release their own token as they risk that happening to them and put a stain on their immaculate reputation.
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Stake is already a very well known crypto casino platform in the world. The way they are going in the marketing field I think they will gain more popularity in the future and move forward. But Stake if they create their own casino token I think they will definitely use the amount of users and players they have and be successful. I think this will not harm their platform. At some point people will invest in this company's token and it will gain more popularity there. But in some cases there is a lot of risk that when people lose their tokens the market will go up and down in their sales. This may cause damage to the platform at times.