Attention for breaking the record will be good but I don't look forward to explaining it to normal people who ask.
"So they are now finding the largest primes?"
"Uh, no, now they are finding the largest prime 6-chains which means..."
"zzzzz...."
That's why I always make sure to mention "Riemann hypothesis... blah blah... one of the hardest problems in mathematics... blah blah... millennium prize of a million dollars if it can be proven or disproven."
Money makes people take notice.
"Which Bitcoin derivative takes on one of the hardest problems in mathematics? See our article for details!"
Pretty much writes itself. And any exposure is good exposure.