token prices going pump or dump on the market are very common, especially during the current bearish season. but after I read your statement about BetFury still active in promoting their BFG token using money from their casino earnings, it's very amazing and chances are that BFG token will have a great boost in the upcoming bullish start.
if BetFury continues to improve anything for the betterment of its casino and its token, I have no doubt that BetFury and BFG will grow to be even more successful in the future.
i have high regards with their BFG token as this gambling site is still doing good despite of the competition in the market. you will doubt the longevity of their token if the site itself is finding hard to get their players. but looking at the activity of their site, they are still very active with regular promos from time to time. just take a look at their $150 free to play funfury battle and you will understand that they are getting good number of patrons on their site.
That's the thing, there has been other tries about this "casino token" thing before and none of them survived as long as this one did. And there is a reason for that, they gave enough attention towards the token as much as they did with the casino.
Look at the past 1 year and see how much campaigning they did just for the token and you will realize that maybe if they did that to the casino instead, they would have a huge casino, much bigger than this, but the token would be nothing by now. They managed to keep growing the casino but also keep the token alive on one of the worst bear runs in history, and in the next year or so they will reap the benefits of it.
I believe that no one will use the casino token if no one is playing on the casino. If they want to make their token exist for a long time, They should improve their casino to stay on par or at the level of those big casino. If their casino grows, The token will grow as well since it is one of the most accepted token in their platform. I can compared casino tokens to binance BNB, BNB really bloomed last bull market because on how successful Binance is and how good they marketed the token. I think that they should put extra effort and other utility just like BNB to grow big. It's hard to judge casino tokens but I don't think it will be easy on them.