Why is Stake still paying shitposters to spam massive amounts of posts on Bitcointalk? It's a rhetorical question, their campaign manager would have been Member Rank too if it didn't reach a higher Rank before the Merit system.
They gave opportunity to expose about their brand name as much as they can all over the gambling board with negligible pay rate compared to any other signature campaign so its a kind of business at the end.
But stake is relatively one of the highly wagered sportbook still they are not concentrating on their quality of advertising which plays a hige role when it comes to building their reputation.