Lets put about the campaign and promition aside first since there is bigger issue is happening now in jackbit which is about withdrawal related to the current accusation against them.
It is not good situation for a new site and they should solve the issue as soon as possible, otherwise potential gamblers from this forum will think twice before joining.
It means that what they spend for advertising in this forum will be just something useless.
You're right about this, Jackbit really needs to sort out their customers' pending withdrawal issues, and obviously that's going to seriously affect their reputation on the forum.
The money they spend on promotion will not be commensurate with their bad reputation if they are slow to process every customer problem. As a result, negative tags should be received by their representatives in the forum, but in any case they should be responsive enough in problem solving even if it takes some time to do research.