The scams and fake influencers that are coming out. Although this isn't only for the crypto market but in everywhere, the scammers can be seen. With such, the idea of the bitcoin alone is connected to scams is what making the non coiners think that it's the only use of it.
This isn't new and even years before, that's what many have thought of it, aside from that the thought of it being utilized only in the dark market and deep web has been injected until now where non coiners think of it with something like that.