Making friends is crucial, especially those who are skilled in marketing and operating campaigns.
Friends? I would rather say business associates.
I totally agree it's important to have professional connections who can bring the skills you need to help your business. While "friend" may not be the most accurate term for these individuals, forming strong relationships with them can be a huge asset to your business. At the end of the day, having a network of skilled and supportive business associates can be a major factor in the success of your business. So, whether you call them friends, colleagues, or business associates, investing in these relationships can pay off in a big way for your business.