Well, it's definitely true that advertising is a key for success, but I hope they're not relying on luck of the draw with their marketing strategy. Because, good ad campaign can really pay, but bad one might make them go bust. So, I hope they don't gamble too much on advertising budget, and focus on developing winning formula for getting the word out about their casino.
Advertising is very important in the marketing strategy but not a priority because the most important thing is to make a unique casino potentially able to compete with the top casinos in the future, previously many top casinos rarely appeared on advertisements and after they had many users the advertising promotion budget had increased and was able to advertise on popular sporting events.