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The tournament is probably one of the most successful marketing for a casino, I have no real data for that haha, just a guess. It is fun, engaging, and most of the time profitable for the players. It could be free to play or you need to wager, get on the top, or do the quest before anyone does. It is good to have an announcement thread so that their community can grow. It also helps them with their sales, marketing, and the quality of their support.
Just a head up, since you mentioned tournament I will like to point your attention to an ongoing poker tournament sponsored by betnomi this tournament have been happening a couple of time and it's fun to take part in them.
-this tournament has helped to expose the casino more and make them to reach the highest visibility sonce the tournament is much talked about.
-So the two most efficient means of promotion is review campaign and tournaments as these are the most sort after promotion because most players will love to receive deposits just to try out the site and give their experience.3