In fact, almost all casinos as well as betting platforms work on the same 'white lebel'. The only things that can make one be seen as better or worse are the terms of the welcome bonus, the quality of the service and the speed of any withdrawals. Both games and other services differ little one from the other. Will
Coinplay prove determined enough to be among the top casinos? that is entirely up to them. So far the offering is very similar to other casinos and bookmakers. And time will tell if they want to be one of the best or one of the many.
Which is why I have always thought that new casinos need a way to differentiate themselves from other casinos, some try to do this with their brand but this can only take them so far, new casinos need something else, even if an original game may not prove to be as successful as the hundreds of similar games offered in other casinos at least this could prove they are willing to try new things and they could attract more gamblers this way, but for what I can see most new casinos do not follow this strategy and prefer to offer the games most casinos are offering already.