We don't plan on overnight, we plan on 5 years.
It may sound silly when you know nothing about the industry, but the fact is that there are a couple of companies out there who are hell bent on acquiring every EDM brand they can for the purpose of uniting a hard to reach demographic (digitally plugged in 18-34 year olds with disposable income) and have already purchased many brands in the past year or two for 10-100 million.
So with out unique approach to build the perfect brand to cater to their goals, it is more than possible that we will be able to sell the brand ultimately for $250M.
If you don't know anything about this industry I will be more than happy to fill you in, but please don't senselessly bash my ideas without having a clue what our plan is. I assure you that this isn't just wishful thinking.