I don't think there's a general answer to this question, because it really depends on the person and the situation. I personally gave away bitcoins only to friends and acquaintances who were already involved in the cryptocurrency space or at least familiar with the concept and expressed their interest. I did this because I wanted to spread the word about Bitcoin and help my friends get involved.

I think it's important that the person you're giving bitcoins to has some interest and experience with cryptocurrencies already. They're unlikely to appreciate the gift if they don't understand or care about it. If a friend or family member does not have any interest in bitcoin, then you should probably buy them something else.