People are becoming more and more aware of "your keys your coins" after the collapse of some centralized services.
Here are some charts^[1] that show:

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Bitcoin holdings by centralized exchanges are on the decline.

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Massive withdrawals at the time of the collapse of Terra UST (around May) and FTX alongside Blockfi's bankruptcy (in November).

1. https://cointelegraph.com/news/bitcoin-exchange-withdrawals-sink-to-7-month-low-as-users-forget-ftx