Trustpilot is also a place that takes money to delete bad comments if you pay them. It has been leaked before and there were mails from the staff members that said if you paid them X amount (changes based on how many bad comments there are) then they can delete some of it, and that made the overall point you got there better.
I am sure you can abuse it to promote your business, but their entire business model is based on blackmailing companies into saying "take my money and delete bad comments", that's how they are managed. Thankfully freebitco.in doesn't need any of that, they are already one of the most visited crypto websites, so they don't need trustpilot to say anything about them.
Yeah, they are going to bet sued eventually. I didn't know they were doing that themselves too, but it doesn't surprise me. It's just immoral and downright criminal.
I had to google if people have been doing articles about this and yeah, for years now, even
bbc. How have they managed to stay on top of that game and why people are trusting them is a mystery to me.
I guess there's no competition as there's no way to prove that they wouldn't use same tactics as trustpilot. Well luckily we have open forums like bitcointalk.