I'd rather not see a picture of a penguin or a monkey attached to my transaction, but if someone is willing to pay big money for that, so be it.
that's what you wish maybe but that's not what's happening. they are putting text nfts for data storage purposes and they aren't paying much.
{"p":"sns","op":"reg","name":"willsmith.sats"}
there's so many of them like that though it seems like someone is trying to run some type of domain name registry on bitcoin.

I also saw those text data which has top-domain ".sats" and ".btc". But nothing is ruined since anyone could make their own standard/protocol about domain name registry on Bitcoin blockchain, which is likely not using ordinals NFT/inscription.