I think that in this statement, which our colleague on the forum remembered, we are talking about such a wonderful quality of a person as courage. 
Of course, many people always avoid many extreme situations and tend to never risk their money at all.  But meanwhile, there are also very desperate players who are ready to put a lot of money on the game.  Sometimes even a fortune.  And of course the casino will benefit from such rates very good money.  And interested in such crazy players.  This is partly why such slogans are born, as they recalled here.  Such a motto can be safely written on a separate sign at the entrance to a physical casino or from an online casino splash screen. 
This, of course, is both a challenge to the player and the ability to set him up to win.