It's never too late, but maybe they weren't buying on the low end. But what's the problem, I don't think there is because you and others can buy bitcoins anytime and at any price you want. As much as possible, that's just the best advice I have to share, but you have to be hold it and accept the risk for your investment to pay off in the long term.
$23K is not too late, the reason is we are still very far from bitcoin's previous ATH where currently bitcoin still maintains its decline at -66%.
It's true that it's never too late to buy bitcoin, we can buy according to our target, the most important thing is to buy regularly and hold it for the long term, regardless of bitcoin going up to $24K, don't say it's too late, it's still a relationship that's still cheap for me, because this price is still far from the previous ATH price.
I am now not going to wait for any momentum while there is still one I will bet on bitcoin by DCA every week it is much better for accumulating bitcoin quickly to keep growing.
I bought again at a price of $ 23,300 yesterday, the most important thing is to be strong to HODL.