When anyone has no idea about bitcoin and crypto, he can easily become the victim of scams and this is what is happening with your friend. You can only warn him but if he still not agree with you, only time will prove that he was wrong.
That is why there are so many crypto scams in the industry and the main reason why people lose money in crypto is their own ignorance.
So what happened in the end ? Did he agree to you or trusted the media? By the way, the media never said it is Bitcoin, it clearly says it is Bficoin. So you cannot also blame the media is wrongly projecting bitcoin.
That is why there are so many crypto scams in the industry and the main reason why people lose money in crypto is their own ignorance.
He was of the view that since BFIC was advertised on national TV, it is a real coin and Bitcoin is just a clone or a scam. 
He was not agreeing with me as he said if bitcoin was real, then it would have been showing at the PSL matches and not this coin.
He was not agreeing with me as he said if bitcoin was real, then it would have been showing at the PSL matches and not this coin.
So what happened in the end ? Did he agree to you or trusted the media? By the way, the media never said it is Bitcoin, it clearly says it is Bficoin. So you cannot also blame the media is wrongly projecting bitcoin.